“ Do you think some advertisements are inappropriate or are they just adding humor to attract more consumers? Do you feel like you personally are affected by advertising?”
I think it is a little of both. I think some advertisements do add humor to the message. On the other hand some messages are a little on the racy-side. I thought it was interesting when Jackie stated that advertisements are starting to promote sex along with the product. A good example is a commercial for Cadillac cars. In the commercial the woman says, “When you turn your car on, does it return the favor?”; we all know where she’s going with that. Sex sells there is no doubt about that; it always has. Companies are starting to run these advertisements because they realize they can get people to watch them. How many guys turn off or change a commercial for Victoria Secret? Or even with an attractive woman advertising anything? And how many women change the channel when a ‘hot guy’ is on the screen? It’s just human nature and marketers realize if they can stop you from flipping the page or changing the channel then they are one step closer to getting you to purchase their product.
I don’t think all the commercials or advertisements are perfectly acceptable but I do understand where companies are coming from. I don’t think every advertisement affects me but I’m sure there are a few that might change my thought process. I think it also depends on what mood I am in when I see a commercial too. On a certain day I might be more apt to spend money if I see something I like compared to a different day. It’s crazy to deny that you’re not affected by commercials and advertisements.
Do you think commercials are starting to ‘cross the line’, or is this just the way it is? When was the last time you were affected by advertising?
Friday, April 23, 2010
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