Response to Jackie Cook's Post..

“ If you are just as shocked as me, read the article. There really are people like this out there that do take brand loyalty this seriously. What do you think? Do you know someone with a brand logo tattoo? Would you, yourself ever consider getting one?”

This is the article that Jackie posted http://www.marketingpower2.com/blog/marketingnews/2010/04/why_do_customers_tattoo_themselves_with_the_brands_they_love.html#more

I am surprised but I can’t say I’m shocked. Not going to lie, I know people who have brand tattoos. I have friend who has the Harley Davidson tattoo very similar to the picture Jackie posted in her blog. I can’t say I would ever get one on my body, but different tattoos have different meanings to different people; I can’t pass judgment. I do agree with the article when it states that people do it for different psychological reasons. I think it does make people feel like they are in a specific group. It makes them feel elite, like they are part of a community and that is their identification. I also think people do it because they have a strong loyalty to that brand.

Every person who has a tattoo had different reasons for getting that specific, permanent ink done; myself included. Some people get words and, I guess, some people get brands. I would love to ask the people with brand tattoos how they feel about it now; if there is any remorse a month, 6 months, a year, or 3 years after it’s on the body. I’d be interested in the response.

How do you feel about this article? Would you ever get a brand tattoo? Is this brand loyalty at the maximum?

Continuation/Wrap Up

So a continuation on the last post…
We were talking about how musicians are looked down upon by giving in to sponsorships and advertising. I’m a football guy so of course I was watching the NFL Draft last week. I noticed that before the draft even took place, they had college athletes (soon to be former college athletes) in Under Armor commercials and in ads for shoes. These commercials were made and played before these players were even drafted, before they inked their contract, and before they even stepped on a professional football field. Teams, companies, and advertisers do not think twice about offering a college player $50 million fresh out of college. These kids are the same age as us making more in one year than I’ll probably see in my lifetime. And we’re criticizing the musicians? If they’re marketable that is not their fault. Let them make their money.

Here is the video i was talking about http://www.youtube.com/watch?v=oulAaW4OjDY

So the year has finally come to a close and marketing is done. I think the thing I will take away from this class the most, is how people view and react to a company; whether it be their product or advertisements or anything else. All year we have be talking about how we respond to certain brands, certain videos, or certain products. By being knowledgeable on the subject of marketing, I will be able to react to certain situations. I will be equipped with the knowledge on how to improve/maintain an effective marketing strategy. To me, that seems to be the most important thing for my future.

What did you take away from this class that will help you in the future?