Friday, April 16, 2010

In Response to Jackie Cook's Post...

“ I believe that Twitter could be an opportunity for many companies to promote their business and get themselves out there more. What do you think? Do you think Twitter will become the new Facebook? Do you think all companies will begin to ‘Tweet?’”

I absolutely think Twitter will become the new Facebook. Most companies already use Facebook to promote and interact with customers. If companies could tap into the millions of Twitter users and followers, then they would really be able to expand their business. The electronic era is now upon us and like I said with the millions of followers/users on Facebook and Twitter, it leaves a huge opportunity for companies to expand their consumer base. The interaction between the customers and companies could prove to be very beneficial. Opening lines of communication can be key. I thought it was interesting that Starbucks used Twitter to promote their environmental philosophy. I also thought it was interesting that they used ‘Tweets’ to promote their ideas on reducing paper cups. I feel the first few companies that join Twitter-before the rest of the competition catches up-will really be at an advantage. Since only a few companies are signed on for the new Twitter advertisements, people will be paying more attention to those companies and following what they do. Getting ahead of the curve can be extremely beneficial to the companies and can help form an advantage throughout the market. I wasn’t able to find any statistics yet about how much business Starbucks had yesterday (4/15) due to that ‘free coffee if you bring in a tumbler’ idea, but I bet you it was more than usual. It will be interesting to see how quick the companies draw to Twitter to advertise their products. But all in all, I feel it will only be a matter of time before Twitter and Facebook are one in the same.

How do you feel about companies advertising on Twitter? Do you think it can be beneficial or is it a waste of time?

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