“What do you think about these three consumer problem-solving processes? Which one seems the most important to you and which one do you use more frequently?”
I feel people use all three processes-routinized response, limited problem solving, and extended problem solving-some more than others. Routinized response is the most commonly used process. People use this all the time when buying groceries or other household products. If a consumer is comfortable with a product there is no need to second guess it; it becomes routine. I feel I use this process more than the other two. As a college kid, I do not buy cars or laptops on a regular basis. I buy food and beverages, all of which take little or no thought.
I use limited problem solving only when looking to switch brands or a product. I get my information from the internet or family and friends to help me come up with a decision. I may also use this process when buying text books for classes. I may do a little research to see if I can buy the text book cheaper online or in a store. But, this does not happen as often because (as of right now) I am satisfied with all of my current products. Minimal research is needed because items are not as expensive.
More expensive items need the extended problem solving process. When I was deciding on which college to get my education I did months of research; college tours, online research, researching what the college has to offer, etc., etc. When getting ready to spend a large amount of money people want to make sure they make the right choice. If I was to buy a car or invest money, I would do a thorough amount of research to make sure I had an educated decision. This process is not as frequently used as routinized because people do not buy cars as often as they buy groceries.
Which process do you feel you use more?
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